beBettor, the leading data analytics platform, has strengthened its executive team by appointing Graeme Price as Chief Commercial Officer (CCO) and David Black as Chief Growth Officer (CGO).
With over 25 years in global sales and iGaming, Price has played a pivotal role in helping businesses navigate new markets, emerging technologies, and major commercial expansions. Black, a veteran of iGaming, technology, and finance, was part of Microgaming’s founding Isle of Man team and previously served as COO and Director at Continent 8.
Their leadership will drive beBettor’s next growth phase, enhancing its platform’s ability to provide customer affluence scores. These scores enable UK operators to identify high-value players instantly, implement personalized marketing strategies, and maximize player lifetime value.
By assigning affluence scores from 1 to 10, beBettor helps operators optimize customer acquisition and engagement. With this strategic expansion, the company is set to elevate commercial success for UK-facing operators in the competitive iGaming space.
Harry Cott, CEO at beBettor, said:
We are thrilled to expand our leadership team with the addition of David and Graeme, two heavy hitters in the industry. Both bring a wealth of industry specific experience, which will be invaluable to operators seeking to extract maximum value from our data.
