Bally’s Intralot has agreed to acquire Evoke, the owner of William Hill and 888, in an all-share deal valued at approximately £243.1 million.
The agreement, announced on Friday, follows Evoke’s strategic review launched in December 2025 as company explored options to improve shareholder value. Under the terms of deal, Evoke shareholders will receive 0.537 new Bally’s Intralot shares for each Evoke share, with a limited cash alternative available.
The board of directors of Evoke has approved the transaction unanimously, which is expected to close in late 2026 or early 2027, pending shareholder approval and applicable regulatory approvals.
According to Evoke’s chairman Mark Summerfield the transaction represents the best possible option for shareholders and the combined entity will benefit from increased scale, a more powerful brand and growth opportunities.
Evoke chairman Mark Summerfield stated:
The combination will create one of the world’s leading online betting and gaming groups with superior scale, exceptional brands, increased diversification and a platform for strong growth through enhanced capabilities. I’m confident Intralot will be a strong and supportive owner of the business, and together with the more sustainable capital structure, the combination offers the best route to deliver long-term value for our shareholders and broader stakeholders.
The acquisition creates a combined gaming company who will operate in six core geographic markets, comprising a total addressable market of approximately €36 billion. Post-acquisition, the combined company is anticipated to be the second-largest player in iGaming in the United Kingdom and the fourth-largest provider of online sports betting in the United Kingdom.
Bally’s chairman Soo Kim noted that this transaction will provide significant benefits to both companies’ respective shareholders, while chairman Sokratis Kokkalis added that the acquisition was an important step toward building a global gaming company of significant size.
Sokratis Kokkalis, chairman of the Bally’s Intralot board of directors, added:
Today marks the beginning of a major new chapter for our company with the submission of a binding offer for the acquisition of Evoke aimed at creating a very strong global player in the gaming industry. This move demonstrates the new momentum our company has gained, justifying the trust shown to us by the investment community.
According to Reeves, this acquisition allows Bally’s to accelerate Bally’s Intralot’s global strategy, while providing Bally’s with a strong entry point for further international expansion into key regulated iGaming markets.
