In just three weeks, the inaugural LatAm iGaming Affiliate (LiGA) Summit 2026 will welcome renowned regional and international gaming stakeholders to Lima, Peru, on 15 – 16 June 2026 at the El Pardo Lima – A DoubleTree by Hilton Hotel.
This comes on the heels of Peru’s newly introduced licensing framework, which has drawn greater attention to the country’s growing role within the regional gaming industry. As the market adjusts to a more structured regulatory environment, the summit will explore topics including affiliate compliance, responsible marketing, AML and KYC requirements, player protection, and sustainable expansion across Latin America.
Pre-Summit Perspectives from the Frontlines of LatAm’s Gaming Industry
LiGA Summit 2026 will feature conversations around regulation, sustainable growth, player protection, affiliate strategy, and much more. Here’s what some of the speakers had to say ahead of the event.
Nicolás Samohod, Founder & Managing Partner, Samohod Law Firm, touched on the key takeaways from Peru’s regulated online gaming and sports betting market so far, particularly around enforcement, licensing, and operational implementation:
To date, Peru has already had almost two and a half years of total regulation and administrative and tax regulation for the activity of sports betting and online gaming, and the reception of Law No. 31557 has been very positive. Proof of this is that the entire Peruvian market is formalised and authorised by a regulatory authority that exercises its work with effectiveness, efficiency and empathy for those it regulates.
The result? Legal security for national and international entrepreneurs and investors, and operational security for players, who can enjoy gaming in a controlled, safe and guaranteed environment.
From his perspective, the country’s approach to gaming regulation is raising the standard for other markets across the region:
I believe that the Peruvian regulation of gaming, betting and gambling – although it can be perfected like any human work.
On the importance of the upcoming summit, Nicolás said:
The effort and initiative of the organisers of the LiGA Summit 2026 demonstrate their ability and intelligence to visualise and understand that, beyond the logical and natural differences of between countries, the essence, dynamics and spirit of gaming regulation are common to all; and therefore, the criteria must be standardised, in order to replicate good practices and support each other, so that the international gaming community demonstrates to the world the good principles and values that identify us and that unite us.
Speaking on Peru’s growing role in the region, Celeste Arredondo, Founder, International Gaming Women, highlighted the opportunities emerging for the wider industry:
Peru is consolidating its position as one of the most relevant markets in Latin America thanks to regulatory evolution, digital growth, and the increasing interest of international operators in the region.
She believes authentic engagement and long-term trust are becoming essential competitive differentiators:
Collaboration and community building are helping transform the industry into a much stronger ecosystem, where growth no longer depends only on acquisition, but also on positioning, reputation, and long-term relationships.
For Celeste, the LiGA Summit is an important space for the industry to connect and exchange ideas.
Renzo Escalante, CEO, Clases Play, shared some insight into what attendees can expect from his presentation on player psychology and sustainable engagement:
Today, the iGaming industry in Latin America is experiencing a period of accelerated maturity. Simply acquiring players is no longer enough; the real challenge lies in understanding what motivates them, how they make decisions, and what factors foster a sustainable relationship with the brand. Understanding the player’s mindset allows for the design of more human, responsible, and commercially efficient experiences, leveraging psychological biases to achieve greater effectiveness. In regulated markets, where trust is key, brands that accurately understand user behaviour will be the ones that build long-term relationships, not just isolated actions.
Furthermore, the Latin American player has very particular cultural and emotional characteristics. They are highly social users, impulsive in certain contexts, and deeply influenced by digital experiences.
He explained the broader message he hopes his session will bring to the conversation around player engagement.
Then, Renzo added:
Events like LiGA Summit 2026 are crucial because they allow the industry to move beyond operating in a vacuum or improvising and to begin building a shared vision for the future. Sustainable growth depends not only on regulation or technology; it also depends on honest conversations between operators, regulators, platforms, providers, and user behaviour specialists.
Paulo Tuya, Founder & CEO, XP Agencia, discussed what brands need to get right if they want creator partnerships to deliver meaningful revenue impact rather than just reach:
The key to transforming reach into conversion is to see the creator as a partner, not simply as a source of reach. The selected creator should not only have a strong audience and content fit, but also be willing to play an active role in the conversion funnel. On the brand side, there needs to be a real commitment to creating content and dynamics that are relevant and engaging for the creator’s audience, rather than relying on generic activations. The goal is not to briefly capture the attention of the creator’s audience, but to offer them a carefully designed path toward conversion.
He addressed how marketers are balancing regulation with creativity and speed:
The inclusion of compliance should not be seen as a final approval layer, but as an integral part of the campaign operating system. Elements such as pre-approved claims, legal templates, a list of prohibited words, and creator veto protocols allow for a much more agile operation than reviewing every single action from scratch over and over again. In a regulated market, the competitive advantage shifts: it is no longer only about having the most aggressive offer or the most attractive claim, but about building trust, clarity, and legitimacy within the acquisition funnel.
Paulo argued that the strongest campaigns are the ones that connect authentically with specific audiences.
Fernanda Batistella, Partner and Lawyer, MYLAW Advogados, will take part in the important discussions at the summit. She shared her thoughts on how these tools can be implemented:
Operators can implement these tools responsibly by ensuring that player protection measures are transparent, proportionate, and genuinely focused on prevention, rather than merely on formal regulatory compliance. When players understand that data-driven tools are being used to identify risk patterns and support a safer gambling experience, trust tends to increase – and, in the long term, this also contributes to more sustainable commercial growth.
According to Fernanda, ongoing industry dialogue and cross-market collaboration are essential for the future of responsible gaming in Latin America:
One of Latin America’s greatest challenges is to develop responsible gaming frameworks that are, at the same time, technically effective, legally clear, and compatible with the operational reality of markets that are still consolidating. The region needs to move forward in defining objective parameters for the early identification of risky behaviour, responsible use of data, self-exclusion mechanisms, responsible advertising, and cooperation among regulators, operators, and technology providers.
I hope the summit will provide a qualified exchange among professionals from different jurisdictions and backgrounds, allowing Latin America to learn from the progress and challenges already faced in other markets and to adapt best practices to its own reality.
From a legal and regulatory standpoint, she regards the summit as especially relevant given the changes taking place across the region:
LiGA Summit 2026 comes at a crucial moment for Latin America, as several markets in the region are either consolidating or reassessing their regulatory frameworks for online gaming and betting. It is an important opportunity to discuss how the industry can grow in a sustainable, regulated, and responsible manner, while taking into account local specificities rather than simply importing models from other jurisdictions.
The upcoming summit will bring together these distinguished leaders and many more visionaries driving some of the most important conversations across Latin America’s gaming industry. If you’re looking to connect with them and gain deeper insight into the region’s evolving market, now is the time to secure your participation before spaces fill up. Register here.
