Sebastian Jarosch is one of the leading experts on the topic of affiliate programs and iGaming. He is the founder of Mithrillium Media Ltd.
The company is dedicated to a revolutionary new approach to online casino reviews. During his tenure with the company, Jarosch managed to score the following awards for Mithrillium Media Ltd.
- EGR Awards for Best Affiliate Programme 2020
- Casinomeister 2020 Awards Best Casino Group
- Askgamblers Awards Best Partner 2021
His company has won many more awards since the 2020s, and Mr. Jarosch became somewhat of a legend in iGaming circles. Today he works as a judge for Sigma, SBC and IGB. We hope that his insights into how affiliate programs should work are going to help him answer some of our questions on the topic.
Interview Questions:
Why do you think the player journey has become more complex in the modern iGaming landscape?
The player journey has become more complex because operators are collecting vast amounts of data, enabling them to engage players more effectively. Customers are segmented into different player groups and influenced with gamification tools such as missions, challenges, and a variety of promotions, including bonuses, freespins, and tournaments.
With so many casinos, bonuses, and game types available, how can affiliates simplify player decision-making?
First of all, affiliates must focus on the true intent of their audience. They can simplify decision-making by focusing on the areas that really matter to players. Tools like filters, comparison tables, trust scores, and expert opinions help reduce noise and guide players toward suitable options.
Do you think players today want more information (or less) when researching where to play online?
When players read reviews, they often focus on specific items that are important to them. Experienced users want to know about payment methods, withdrawal limits, and wagering requirements. New users are interested in expert opinions, educational content, and welcome offers. Affiliates must adapt the level of detail to each user’s intent and experience level.
How important is content structure and UX in helping players make confident, informed choices?
UX is key to making players’ lives easier through clear structure, intuitive navigation, and quick access to the information that truly matters to them. Affiliates like Casino Groups offer a well-designed interface that helps players find what they’re looking for more quickly and efficiently.
What role do personalization and recommendation algorithms play in improving player discovery?
Personalization helps players find information that is relevant to them much faster. Offers displayed based on geolocation, payment preferences, or favorite casino platforms tend to convert much better than random listings. With tailored journeys, players build trust and feel understood.
How do affiliates maintain impartiality while also highlighting commercial partners in their listings?
Affiliate content must be player-centric in order to succeed in the long run. Rankings should be based on transparent criteria, and commercial offers should be disclosed openly. Reviews must rely on hard facts and honest opinions so that players can trust the recommendations despite existing affiliate agreements.
Are we moving toward an era where affiliates act more like advisors than marketers, helping players filter and compare intelligently?
Affiliates have to stand out with content that adds real value to their audience. Players expect expert insights, safety checks, and honest comparisons. Affiliates that act as advisors create long-term value instead of relying on one-time acquisitions.
How do compliance and responsible gambling regulations affect how you present choices to players?
Compliance forces affiliates to use specific messaging in their content and to follow strict marketing rules. Bonus offers are often heavily restricted, and the wording cannot be overly promotional. Affiliates have to think outside the box in over-regulated markets to appeal to players.
What signals of trust or clarity make the biggest difference in reducing decision fatigue for users?
Clear licensing information, verified ratings, payout speed indicators, and transparent bonus terms help players feel confident. Honest pros and cons and consistent scoring frameworks also play a big role. These signals cut through noise and reduce the stress of choosing.
Looking ahead, how do you envision the affiliate’s role evolving as player expectations for transparency and simplicity continue to rise?
Affiliates will become more like platforms that combine expert advice, data, and user feedback into a single, trusted experience. The focus will shift from promoting offers to guiding, educating, and personalizing. Those who master transparency and simplicity will shape the next generation of iGaming discovery.
