Sportradar has further strengthened its partnership with Hard Rock Bet by adding 3D shot tracking, micro markets like hole winner and hole score, and real-time UFC strike data for U S. Bettors. This new contract equipped the existing platform with official PGA Tour and UFC coverage and more in-play betting options.
Hard Rock Bet clients can experience new and exciting in-play features at PGA events. These rights, sourced from Sportradar’s ownership of IMG Space, include live leaderboards that update play-by-play, 3D tracking of every shot on each hole, and automated insights during the round. These features are designed to help with real-time decision making during matches.
Hard Rock Bet will add more in-play betting options during UFC events, focusing not just on main markets but also on striking stats and takedowns. It seems hard to ignore how a live fight tracker with real-time stats, official graphics, and fighter images can make the experience both data-rich and fun.
Sportradar and Hard Rock Bet have a strong partnership that delivers fresh betting choices and current tools. Live match trackers, API connections, and massive audio-visual content cover over 700,000 events each year across major sports globally.
Eduard Blonk, Chief Commercial Officer at Sportradar, said:
We’re bringing the full scale of our official data, odds and AV portfolio to Hard Rock Bet’s customers. The addition of our newly acquired PGA Tour and UFC content can help operators unlock more dynamic in-play betting opportunities and deepen fan engagement. We look forward to continuing our collaboration to enhance the live sports experience for Hard Rock Bet’s customers across North America.
Mike Primeaux, Executive Managing Director and COO at Hard Rock Digital, added:
By continuing to integrate Sportradar’s content, we’re giving players more ways to engage with the action on our top-rated app. This partnership strengthens Hard Rock Bet’s differentiated experience and supports our goal of delivering a simple, personalised journey that keeps fans connected to the moments they care about most.
