At the Malta iGaming Affiliate Awards 2025, SOFTSWISS, an international technology provider with more than 15 years of experience in the iGaming industry, won three awards: Best Sports Book Supplier of the Year for the SOFTSWISS Sportsbook, Marketing Campaign of the Year for the “Hungry for Success” campaign, and Best Affiliate Software of the Year for Affilka by SOFTSWISS.
Best Sports Book Supplier of the Year
The prize from SOFTSWISS Sportsbook demonstrates how quickly it has advanced since its founding just five years ago. The software supports quick rollouts in less than 14 days and is completely platform-agnostic, connecting with any casino configuration. The system continues to draw operators looking for stability and quick scaling thanks to its more than 2,000 betting markets, mobile-first design, and expanding collection of engagement tools, which includes the first Sportsbook Network Jackpot in the industry.
Best Affiliate Software of the Year for Affilka by SOFTSWISS
Affilka by SOFTSWISS is still one of the most reliable affiliate systems in the business. It is a dependable option for operators and affiliates due to its clear reporting, adaptable commission tools, and user-friendly design. Affilka’s speed and usability have been further enhanced by recent improvements, such as the Geo-Distributed Redirect feature, Cohort Analysis Report, and new API updates for marketing campaigns and tracking links, which assist partners in managing campaigns more effectively.
Marketing Campaign of the Year for the ‘Hungry for Success’ campaign
At ICE Barcelona 2025, the “Hungry for Success” creative campaign left a lasting impression. It featured eye-catching graphics and an interactive live activation, all centered around a daring shark theme that stood for accuracy and leadership. Renowned Spanish street artist Slim Safont transformed the idea into an interactive experience that consistently attracted attention throughout the performance by creating a shark-themed mural in real time at the location. Through high interaction and above-plan performance results, the campaign greatly increased SOFTSWISS’s digital presence and raised brand recognition.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, commented:
These three awards reflect our strategic commitment to creating real value for the industry. For operators, our Sportsbook consistently proves itself as a powerful and flexible solution that integrates seamlessly into any iGaming product. Affilka has established itself as one of the most effective tools for managing affiliate partnerships and driving high-quality traffic. Meanwhile, the ‘Hungry for Success’ campaign serves as another example of how SOFTSWISS stands out in a highly competitive market and strengthens brand engagement.
Beyond its marketing successes and award-winning products, SOFTSWISS continues to significantly advance industry expertise. Its recently published 2026 iGaming Trends study offers a data-driven, professional examination of the factors influencing iGaming in the upcoming year, giving operators insightful information for wise strategic choices.
