SOFTSWISS heads to ICE Barcelona 2026 to showcase its scalable products and demonstrate how the right igaming engine delivers consistent performance at any speed.
Beyond the technology showcase, the agenda features a high-profile fireside chat between Olga Resiga, chief business development officer at SOFTSWISS, and Ronnie Whelan, chief executive officer at KingMakers.
SOFTSWISS comes to ICE Barcelona, one of the most influential global igaming exhibitions that will take place on January 19-21, 2026, with a clear message: strong businesses are built like high-performance machines. As the industry becomes more regulated, SOFTSWISS highlights its commitment to transparency, clarity, and reliability in partnerships and day-to-day operations. For the software provider, the exhibition is not just about showcasing products, but about reinforcing long-term partnerships and discussing how operators can stay competitive as market dynamics continue to evolve.
Technology excellence: The right engine for iGaming
One of the core products of the SOFTSWISS ecosystem is its Game Aggregator, now featuring over 40,000 active games. With 99.999 per cent product uptime and a 100 per cent team commitment to reliability and support, the solution is built to perform under peak loads and in fast-growing markets.
The SOFTSWISS Sportsbook is another key focus at ICE Barcelona. As a fully standalone solution, it enables operators to launch projects in less than 14 days. With the 2026 FIFA World Cup approaching, many operators are already preparing, while others risk falling behind before the tournament even begins.
Scaling across GEOs at race speed
SOFTSWISS continues to expand its presence across regulated markets and has strengthened its footprint across Europe, Latin America, Africa, and Asia, where it has recently received the Best Online Sportsbook Provider at the SiGMA South Asia Awards 2025 – reinforcing its reputation as a technology partner capable of delivering stable performance across diverse regulatory environments.
Olga Resiga, chief business development officer at SOFTSWISS, shares:
Our concept for ICE Barcelona reflects the essence of SOFTSWISS. We build technology the same way high-performance engines are built, with precision, reliability, and a focus on long-term results. We don’t just help our partners launch fast; we support them at every stage, ensuring stability and performance in any market.
Tackling igaming’s hottest challenges at full speed
During ICE Barcelona, SOFTSWISS will host an exclusive fireside chat between Olga Resiga, chief business development officer at SOFTSWISS, and Ronnie Whelan, chief executive officer at KingMakers. The discussion will focus on leadership, scaling businesses in competitive markets, and building sustainable growth strategies in igaming.
SOFTSWISS invites industry professionals to meet the team at SOFTSWISS Stand 1B30 andbook a meeting to discuss how the technology that powers igaming ambition performs when it truly matters.
