SOFTSWISS has introduced SOFTSWISS Prediction Markets, a new B2B solution designed to help online casino and sportsbook operators tap into the rapidly growing segment of event-based wagering. Built on a fixed-odds model, the product allows operators to reach audiences beyond traditional sportsbook users without the complexity of peer-to-peer (P2P) exchange systems.
The solution enables players to bet on binary outcomes of real-world events across politics, economics, technology, and culture. It can be integrated as a standalone iFrame widget or directly within the SOFTSWISS Sportsbook. Existing partners can go live within two to three days, while new operators may take around three weeks to launch.
Prediction markets have seen rapid growth, driven by strong engagement around elections, global trends, and major public events. In the United States alone, annualised trading volume rose from approximately $300 million in 2024 to an estimated $40–50 billion in 2025. Despite this growth, many traditional iGaming operators have yet to fully enter this space.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, said:
We are seeing a growing player segment. Prediction markets are not just an extension of sportsbooks – they introduce entirely new audiences who have never engaged with traditional betting products. The motivation is different: users are driven by their understanding of global events rather than fandom. Combined with the continuous flow of news and public narratives, this creates a more persistent engagement layer. Operators that underestimate this shift risk missing not only demand, but a new generation of players entering the market.
Unlike peer-driven models that rely on external liquidity, SOFTSWISS uses a fixed-odds framework, giving operators more control over pricing, margins, and risk management within familiar sportsbook structures.
Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, said:
For most operators, the real question is not whether prediction markets are interesting, but how to bring them into an existing stack without rebuilding everything around exchange mechanics. A fixed-odds model makes that much more practical. It gives operators a way to test this demand within familiar risk and compliance frameworks, while also opening the door to audiences that do not necessarily begin with traditional sportsbook behaviour.
The product is already live with selected partners, allowing early-stage adoption and testing. SOFTSWISS will also showcase the solution and discuss integration options with operators at the upcoming BiS SiGMA South America exhibition in São Paulo.
