OtherLevels, the leader in creating personalised content and media for sports and iGaming customer experiences, has partnered with Amazon Web Services (AWS) to further advance its cutting-edge Experience Platform with scalable, personalised video and rich media experiences powered by Gen AI technology.
Working alongside Amazon’s Prototyping and Cloud Engineering (PACE) team, OtherLevels has significantly accelerated the evolution of the Experience Platform, with engineers testing and refining ideas to create a scalable architecture, capable of meeting the volume and real-time demands of sports fans.
By using Amazon Foundation models (FMs), OtherLevels can now deliver the best Gen AI models available on the market to its operator partners, turning customer data into hyper-personalised video experiences at scale and delivering them at the most opportune moment.
Brendan O’Kane, CEO at OtherLevels, mentioned:
The tools and services provided by AWS have been liberating for content creation. They have given us the flexibility to tackle problems from unconventional angles and at great pace. The level of support and access to expertise we have experienced is second to none.
Personalised video is proven to deliver massive lifts in customer engagement, conversion, life-time-value, satisfaction and loyalty. As customers continue to expect richer media experiences, sports betting brands need to leverage platforms such as our Experience Platform to deliver differentiated audio and video customer experiences. AWS has played a big part in helping us create compelling, value-adding customer experiences.
From acquisition to in-session engagement, the Experience Platform creates live, contextually relevant, personalised experiences for sports betting, iGaming, fan engagement, and lotteries. Video experiences can be created for any channel and in 50+ languages.
The platform is built on an open architecture, allowing seamless integration with third-party CDPs, content sources, sportsbooks, iGaming platforms, personalisation engines and CRM systems, without the need for re-platforming.
