Genius Sports has reported record financial results for 2025, with group revenue rising 31% year-on-year to $669.5m and adjusted EBITDA increasing 59% to $136.2m.
The London-based sports data and technology company said the strong performance was driven by price increases on contract renewals, new customer acquisitions, and expanded services across its divisions.
Genius Sports co-founder and CEO Mark Locke commented:
2025 was a year of accelerated group revenue growth and record group adjusted EBITDA for Genius Sports. Our Betting business continues to outpace the broader industry, while our Media business is reaching a clear inflection point, with accelerating momentum and growing demand from the world’s largest brands and agencies.
The results follow last month’s announcement that Genius Sports agreed to acquire sports and gaming media company Legend in a deal valued at $1.2bn. The announcement initially led to a drop in the company’s share price as some investors questioned the strategic value of acquiring an affiliate-based business during a challenging period for the sector. Critics have also warned that affiliate marketing could face disruption from emerging AI-driven technologies.
Locke said the acquisition would strengthen the company’s position in the sports technology ecosystem. According to him, once the deal is completed, Genius Sports will further expand its capabilities across official sports data, fan identity, and real-time consumer insights, helping build a larger and more profitable technology platform.
The company’s betting technology, content and services division remained the largest revenue contributor in 2025, generating $471.5m, an increase of 33% year-on-year.
Meanwhile, the media technology, content and services division recorded 37% annual growth, reaching $144.5m in revenue. In the fourth quarter alone, the division nearly doubled its revenue year-on-year to $58.2m, supported by new partnerships with agencies including PMG and Publicis Sports.
Genius Sports expects standalone revenue of $810m–$820m in 2026, with adjusted EBITDA projected between $180m and $190m.
