Genius Sports, a global leader in real-time sports data, today announced the appointment of Tony Marlow as Chief Marketing Officer. Marlow joins the executive team to lead global marketing, communications, and brand strategy as the company continues to expand its role powering the ecosystem connecting sports, betting, media, and advertising.
Mark Locke, Chief Executive Officer of Genius Sports, said:
We are the operating system of sport, with the infrastructure to create value across every part of the ecosystem. As the industry converges across data, media, betting and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business.
Marlow brings extensive experience building high-growth marketing organizations at the intersection of media, technology, and advertising. Most recently, he served as Chief Marketing Officer at LG Ad Solutions, where he helped establish the company as a category leader in connected TV. He previously held CMO roles at Integral Ad Science and Data Axle and led B2B marketing at Yahoo prior to that.
Tony Marlow, Chief Marketing Officer of Genius Sports, said:
I’m thrilled to join as CMO at such an exciting juncture. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most. That creates value across the entire ecosystem, while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways.
Marlow will focus on leading the company’s global go-to-market efforts across its core audiences, including leagues and federations, broadcasters and streamers, betting operators, advertisers and brands. His appointment reflects Genius Sports’ continued investment in its leadership team as the business expands across multiple products, partners and markets, and captures the growing opportunity within real-time sports data and the live moment economy.
