Esportes da Sorte, a Brazilian iGaming brand, is set to sponsor the 2026 FIFA World Cup telecasts on SBT and N Sports with brand activations throughout the tournament.
In addition to the sponsorship, the brand will have its presence on free, to, air national SBT, simulcast broadcasts, the +SBT streaming service, and the N Sports pay-TV channel, and will also be activating the broadcasters’ websites, YouTube channels, and other digital platforms.
Marcela Campos, Vice President of Esportes Gaming Brasil Group and owner of the Esportes da Sorte label, explained that it. is their goal to leverage the World Cup as a climax, or top moment, for sports audiences, and via football culture, oriented storytelling and the fan experience to increase the brand frequency and recall.
Marcela Campos added:
The World Cup is a global event that concentrates attention, conversation and excitement on a worldwide scale. In Brazil, this impact translates into one of the greatest moments of audience mobilization in sport. Being present on SBT’s broadcasts, with consistency and high frequency, is a way to expand and strengthen brand positioning and reinforce Esportes da Sorte’s connection with the experience of following and celebrating football, through communication designed specifically for this context.
Over the airwaves, the brand will be presented to the public in numerous television formats such as promos, opening and closing idents, commercial breaks, and video inserts. The agreement also incorporates the sponsorship of a dedicated FIFA World Cup 2026 show that will be aired throughout the event, as well as editorial content that is seamlessly integrated into the broadcast schedule.
In the digital space, the brand Esportes da Sorte will be present in the official broadcasts on SBT and N Sports, the official broadcasters of the 2026 FIFA World Cup. Besides that, the brand will be a part of the content initiatives from both channels, which is going to extensively cover the event.
The brand Esportes da Sorte will be featured on digital platforms in the official matches of the World Cup on the respective channels SBT and N Sports, the authorized broadcasters of the tournament. Moreover, the brand will be integrated into the broader content initiatives of both channels, facilitating comprehensive event coverage.
