To enhance their customer relationship management capabilities and improve operational efficiency, global iGaming technology and game supplier Bragg has announced a partnership with Salesforce.
This collaboration aims to improve lead management, order processing, and legal and compliance frameworks allowing Bragg to improve workflows and meet regulatory requirements.
Additionally, Bragg will be using the Salesforce platform to support and expand their affiliate marketing efforts, while also providing them with further insights into partner performance, market opportunities, and operational metrics.
Neill Whyte, Chief Commercial Officer at Bragg, said:
As our business continues to expand across markets and partnerships, having a scalable, unified platform allows us to move faster, collaborate more effectively and deliver even greater value to our partners.
This partnership with Salesforce is indicative of a larger trend in the iGaming industry where suppliers utilize enterprise CRM solutions to help drive efficiencies, create better partnerships, and use data for decision making. This further reinforces Bragg’s emphasis on being an innovative leader in the marketplace and helping users grow in this marketplace.
