Bally’s Intralot has signed an agreement with Polla Chilena de Beneficencia to provide innovative lottery, sports betting, and digitalization solutions for a period of 12 years, with an option to extend for 2 additional years after the initial agreement expires.
Bally’s Intralot will transfer all existing gaming and betting solutions from Polla Chilena de Beneficencia to its LotosX Omni platform.
Demián Arancibia Zeballos, the General Manager of Polla Chilena de Beneficencia, said:
This agreement represents a major milestone in our modernization process, allowing us to move forward by taking steps towards technology, user experience, and operational efficiency. We seek to consolidate an offering of gaming and betting services that are modern, safe, and aligned with the expectations of our users, maintaining the social mission of the organization.
As part of this agreement, Bally’s Intralot will provide its complete range of proprietary solutions including, but not limited to, the LotosX system providing control over all aspects of the lottery process; PlayerX for managing customer accounts; RetailerX to optimize the retail network; and Orion to support sports betting.
Among the key activities that will be undertaken under this agreement is the upgrading of the retail infrastructure. Specifically, Bally’s Intralot will place approximately 2,500 next generation lottery terminals into retail locations throughout Chile with integrated cameras.
Robeson Reeves, the Chief Executive Officer of Bally’s Intralot, noted:
Polla Chilena de Beneficencia is one of the valued partners that our company has worked with for many years. Therefore, we are delighted to sign and expand cooperation. This agreement confirms trust in our technology, in our team, and our commitment to supporting lottery operators. Together with Polla Chilena, we want to ensure the development of a modern, safe, and scalable gaming ecosystem that will provide the operator with sustainable growth opportunities and innovations while conducting the activities responsibly.
