ELA Games is preparing to take the stage at the upcoming SBC Summit Malta to discuss the ongoing evolution of casino content. Represented by Senior Business Development Manager Petr Vonarshenko, the studio will join an upcoming session examining how modern slots are transforming into shared, narrative-rich experiences.
Part of the “Product Visionaries” track, the panel is titled Casino Product Innovation & Content: The Future of Slots. The session will challenge industry leaders to look beyond traditional solo experiences and explore the transition toward socialised play. Discussions will cover the rising demand for co-op jackpots, friend challenges, and audience-influenced features, alongside how data-backed design is successfully cultivating engaged “micro-audiences.”
With the lines between gaming, pop culture, and streaming series continuing to blur, the panel’s agenda aligns closely with ELA Games’ foundational focus on narrative-led development. The conversation will specifically tackle how cinematic storytelling, branded crossovers, and episodic content drops are transforming modern slot design from solitary spins into dynamic, interconnected worlds.
Joining Vonarshenko on stage will be Janick Bonnici (Principal Gaming Content Manager at Betsson Group) and Steve Cutler (CEO and co-founder of KALAMBA). The session will be moderated by Arjan Korstjens (Principal at the Casino Marketing Academy).
The panel will take place at the InterContinental Hotel, Malta on Wednesday, 29th April 2026, from 15:00 – 15:45 CEST | 14:00 – 14:45 BST.
