To create awareness of the growing challenge posed by illegal affiliate marketing to licensed markets, Gaming in Europe will host a webinar titled “The rise of illegal affiliate marketing explained: Methods & countermeasures” on Thursday, April 16, at 14:00 CET.
A growing problem
As a result of the overall growing importance of online spaces – especially when combined with broadcast and print marketing restrictions – affiliate marketing has become an increasingly significant avenue for players to identify and find the iGaming operators that meet their needs.
The struggle for visibility
Illegal affiliates, and the larger organizations behind them, not only manage to boost the visibility of illegal offers; they often also succeed in limiting the visibility of licensed operators and affiliates promoting licensed offers.
This webinar will explain the methods that illegal affiliates use to boost their own visibility and limit the visibility of their legal competitors. Furthermore, this webinar will explore the steps that legal affiliates, licensed operators, and regulators can take to limit the impact of illegal affiliate marketing.
A pan-European problem
As offshore online gambling operators and associated illegal affiliates generally operate on a European or even global level, this webinar will be relevant to stakeholders in all regulated or soon-to-be-regulated online gambling markets, including Germany, Spain, the Netherlands, Finland, and more.
#ReclaimTheMarket
Gaming in Europe founder Willem van Oort commented:
In line with Gaming in Europe’s broader mission to support legal stakeholders against illegal and unfair competition – briefly summarized as #ReclaimTheMarket – we have decided to take a closer look at the how and why of the growing impact of illegal affiliate marketing. Not only will we be looking at some of the highly questionable methods that illegal affiliates use, but we will also be exploring what proponents of the legal market, such as regulators and licensed operators, can do to stop this.
Speakers
- Timothy Malmros Genach, SEO expert, Magenti Media
- Dr. Andreas Ditsche, CEO, iGaming.com
- Frank op de Woerd, Editor-in-Chief, CasinoNieuws
Registration Attending this webinar is free. Click here to register.
