Entain is planning an expansion into New Zealand’s online casino market with the goal of establishing a 50% market share once regulations are established.
As CEO Stella David announced, the company plans to apply for three licenses when applications are accepted by the New Zealand government later in 2026.
Entain believes that its partnership with TAB, New Zealand’s only provider of retail and online betting on sports and racing, provides it with a unique opportunity to cross-sell between its existing sports betting offerings and its future iGaming offerings to an existing and loyal customer base.
Despite having previously cut costs, including headcount in New Zealand, Entain is committed to expansion and is forecasting 5%–7% growth in net gaming revenue for its online business, while total group revenue reached $6.6 billion in 2025.
Andrew Vouris noted that Entain has a solid foundation for establishing a presence and growing the New Zealand online gaming market due to its existing infrastructure and operational expertise. If all goes well, Entain could be the only operator in New Zealand to offer a full range of sports betting, racing and online casino products.
