LaLiga has partnered with Polymarket, marking a historic event as it becomes the first professional soccer league from Europe to be involved in the prediction markets space by working with Polymarket.
With this agreement, Polymarket is now LaLigA official and exclusive Prediction Market provider for customers based in both the United States and Canada.
Boris Gartner, CEO and partner at Relevent, commented:
The development of football, specifically in North America, continues to be fueled by young, diverse, and multicultural fans consuming sports across numerous platforms. Our focus is to continue connecting with such audiences through distinctive approaches. It is critical to move past traditional models of engagement to make the game even more accessible, and Polymarket is the perfect partner for this.
LaLiga will use the Polymarket system to provide its fans with a variety of new ways to engage with the league, its teams, and its athletes.
This partnership is part of LaLiga existing strategy of promoting its continued growth globally through an overall strategy that has been in place since 2018 when they created a joint venture with Relevent Sports Group.
There are three different areas that will be covered under this agreement. One area where Polymarket will be granted visibility will be during live broadcasts of LaLiga games. In addition, Polymarket will have the opportunity to develop digital and social media content around LaLiga fan engagement.
Other areas where Polymarket will have unique access include behind the scenes experiences at LaLiga games (VIP Matchdays), hospitality events, and virtual meet and greets with LaLiga Legends. Finally, Polymarket will hold the exclusive rights to utilize LaLigas Missed Payments for competition purposes.
Shayne Coplan, founder and CEO of Polymarket, said:
With our new partnership with LaLiga, we seek to provide fans with a new level of interactive experience where their thoughts about specific players, matches, or the progress of the season can be immediately expressed. Our partnership with LaLiga will provide a unique interaction format with one of the most loyal fan communities around the world, creating new possibilities of interacting with football competitions in North America.
