23 Broadway has raised $3 million through a Seed investment round, in order to support their expansion and launch a complete AI-driven customer acquisition finance platform.
The fundraising was led by Betty and Will Ventures, and the round also included 359 Capital, CEAS Investments, and Dave Bartman, among others.
The company has an established history of successfully supporting Betty in achieving 18% of the market in Ontario through its performance marketing department and proprietary AI technology. Atlas has the ability to forecast the most cost-effective way to acquire a customer over the long term and therefore provide a more efficient method for deploying capital.
With the new investment, 23 Broadway intends to build one complete platform that combines non-dilutive capital with traditional performance marketing and artificial intelligence technology. They will also enhance the predictive modeling capabilities of their existing Atlas platform to improve the effectiveness of customer acquisition and retention efforts; develop new models that utilize artificial intelligence to improve retention marketing for gaming company clients, and onboard new partners who are looking for scalable solutions for user acquisition finance.
Jordan Tuch, CEO of 23 Broadway, said:
23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently.
Dedicated capital for customer acquisition with no equity dilution made available to growth companies through this platform as well as utilizing technologically advanced methods of executing marketing campaigns on large advertising networks that include Google Ads.
Additionally, 23 Broadway will be found at the conjunction of performance marketing, artificial intelligence and capital markets and will provide its partners across multiple industries with a predictive, data-driven, growth engine. Gaming and iGaming are two significant examples of these types of partners.
