Soft2Bet, a leading iGaming turnkey solutions provider, has announced plans to pursue entry into the Alberta market, pending regulatory approval. This move builds on the company’s experience with localized offerings, including its Ontario-facing brand, ToonieBet.
Strategic Market Opportunity and Compliance
Alberta is considered one of North America’s most dynamic growth markets for iGaming. The province has a substantial demographic base of younger adults, and it is currently one of the wealthiest per capita economies in Canada, making it well-positioned for an exciting and competitive online gambling marketplace once it is fully regulated. Projections provided by Citizens JMP Securities generally project that Alberta’s regulated iGaming industry could exceed $700 million in annual revenues after reaching a fully mature stage.
Soft2Bet has been paying close attention to how the Alberta iGaming Corporation (AiGC) has established a regulatory framework via the iGaming Alberta Act and is working with the Alberta Gaming, Liquor and Cannabis Commission (AGLC) as the regulatory and oversight body responsible for establishing/enforcing the new regulations. The company is taking steps to ensure that all of its technical and compliance requirements align with Alberta’s local requirements, so that once the new regulations are fully implemented the company can operate in the Alberta market without interruption.
David Yatom Hay, General Counsel at Soft2Bet, said:
Innovation is paramount at Soft2Bet, and our goal is to develop exciting products that meet our customers where they are most comfortable. As we evaluate our entry into Alberta, pending regulatory approval, we are committed to delivering localized, engaging experiences that reflect the unique preferences and culture of each market.
Focus on Canadian Localization
Soft2Bet is focusing on bringing its extensive Ontario experience to provide Alberta customers with innovative, compliant gaming. Incorporating local culture, regulatory compliance, and player satisfaction into brand adaptation are key components of Soft2Bet’s regional strategy.
In addition, Soft2Bet is committed to providing its fully integrated platforms with complete native language support and services that are hyper-localized to ensure that all platforms meet the culture and expectations of each regulated market they enter.
