BetWright has entered into a contract with Sky Sports Racing which will raise its brand visibility in the horseracing industry and at the same time connect the audience through one of the most popular sports channels.
Under this agreement, Sky Sports Racing will feature BetWright sponsor idents in their live races UK broadcasts, which will be the company alongside a top class horse racing broadcaster whose audience mainly comprises residents of the UK and Ireland.
The partnership with Sky Sports Racing is one of the ways that BetWright is advancing through renowned sports media partnerships, and at the same time, the brand will get a direct line to racing fans through the highest quality broadcast content.
Sky Sports Racing delivers live racing coverage from major race tracks not only in the UK but also in France, the US, and other premier international racing hubs. They put together a daily schedule of racing content, such as expert analysis, previews and race summaries, which caters to a loyal horse racing fan base.
Chris Dilley, Sales Director of Sky Sports Racing added:
It’s fantastic to welcome BetWright as a sponsor partner to Sky Sports Racing. We look forward to working with the team and growing the profile of the brand as we continue to deliver top class coverage and engagement with a loyal and passionate betting audience.
David Matthews, CEO of BetWright, said:
Horse racing is at the heart of British sport, so partnering with Sky Sports Racing is a natural fit for BetWright. Their coverage brings the sport to life for fans every day, and we’re excited to align our brand with a broadcaster that shares our passion for racing. As we continue to grow, partnerships like this help us move in the Wright direction, connecting BetWright with racing audiences across the UK and Ireland.
By getting a sponsor, BetWright is strategically positioning itself among the British sports betting sector players at a time when there are many partnership agreements being signed and made public. The UK-licensed online betting and gaming site which was launched in December 2024 has very quickly become the fastest growing betting brand in the region.
