Online poker software provider EvenBet Gaming has agreed to a contract extension with WePlay Network after the latter saw an astonishing 134% increase in player activity and a 63% rise in average revenue during the initial phase of their collaboration.
WePlay, founded in 2021 as a multi-operator poker network, planned to help partners grow their businesses within a shared ecosystem. As it developed, it used EvenBet’s network architecture to double the liquidity, change casino centric audiences into poker players, and run more patrons in bigger tournaments while keeping games fair.
EvenBet’s automated rake back made sure that partners’ incentives were not only maintained but also increased. At the same time, flexible tournament formats and ticket systems allowed operators to raise guarantees and buy-ins as the market liquidated gamut.
The introduction of new game features and tournament formats not only attracted new players to the platform but also retained the existing ones, which was additionally aided by advanced game ecosystem management and strong anti-fraud systems to provide a stable platform and earn players’ trust.
Once EvenBet’s solutions had been implemented, the player activity on the WePlay network increased by 134%, and participation in cash games went up 84%.
In general, the total poker revenue saw a rise of 63% on average, and the engagement was more evenly distributed, thus lessening the dependence on the peak times and encouraging healthier liquidity cycles.
WePlay through a long term collaboration with EvenBet’s will continue to leverage the scalable solutions of EvenBet’s to achieve further commercial growth. The latest win has helped WePlay to be among the finalists of a major industry award, and as a result, the network will be extending its brand by sponsoring live poker tournaments across Europe in 2026.
Gasper Janezic, CEO at WePlay, said:
The collaboration with EvenBet Gaming has been a very positive experience. We’ve grown together and it feels like a partnership, not just a vendor relationship, and that makes a big difference when you’re building something long-term.
Dmitry Starostenkov, CEO at EvenBet Gaming, added:
WePlay has demonstrated how a network-first strategy, supported by robust and flexible technology, can deliver sustainable liquidity growth. We look forward to supporting the next phase of the network’s expansion as it continues to carve out a position as a leader in the poker space.
