Premier League’s £750m new advertising proposal met with resistance from the ‘Big Six’ – with clubs wary US-adopted model won’t be beneficial and cause a conflict of interests with other team sponsors

Home » Premier League’s £750m new advertising proposal met with resistance from the ‘Big Six’ – with clubs wary US-adopted model won’t be beneficial and cause a conflict of interests with other team sponsors

Sports

by Elin Nyström

3 hours ago 1

EXCLUSIVE: A Premier League plan to centralize sales of perimeter advertising—which they say could generate an additional £750m annually—has received a cool response from some of its biggest clubs.

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