RubyPlay, a content platform driven by the creation of its studio, has increased its footprint in Spain through a partnership with bet365, a leading global online gaming operator.
Within the framework of this agreement, bet365 will feature a comprehensive selection of RubyPlay’s top games, including fan-favorites like Immortal Ways Buffalo, Immortal Ways Cleopatra, and J Mania Golden Eggs.
This partnership symbolizes a major move in RubyPlay’s European-wide growth strategy. Spain, a major regulated market, is where the studio has been slowly laying down its roots, the main reason being the operators’ need for unique, high-quality content.
A significant element in this growth story is the RubyPlay’s layered content system through which operators are provided a varied and flexible portfolio, which is customized to the needs of their local market. Thus, the decision to implement this strategy not only facilitates the furthering of personalized and relevant content by RubyPlay but also the company is able to extract the most value from its integrated distribution network.
bet365 is globally acknowledged as a leading player in online sports betting and iGaming with a solid and well-established presence in the major European markets.
After the launch in Spain, RubyPlay and bet365 will go on to extend their collaboration over the coming months, with the introduction of new games scheduled for other regulated markets globally. The pact also allows bet365 to access content from RubyPlay’s larger studio network, which comprises Koala Games.
Dima Reiderman, CCO at RubyPlay, said:
Partnering with bet365 in Spain is a major milestone for RubyPlay and reflects the strong progress we’ve made across mature European markets in recent months. Together with bet365, we’re bringing fresh, high‑quality entertainment to an even wider audience in the country. We’re confident our titles will quickly become favorites among their players, further showcasing the value RubyPlay delivers in regulated regions.
Clement Le Scanff, Head of Gaming – Commercial and Operations at bet365, said:
We are always looking to introduce new, engaging content that enhances the player experience, and RubyPlay’s portfolio of feature-driven games fit the brief. Their strong performance across key markets, combined with their creativity and attention to detail, made this partnership an obvious choice. We’re thrilled to bring their unique and dynamic portfolio to our players in Spain.
