One of the top online gambling content developers, Playson, has officially landed in the regulated iGaming sector of Colombia after it got a full license from Coljuegos, the local gambling regulator, and went live with the major operator Rush Street Interactive (RSI).
It is part of Playson’s broader expansion strategy in Latin America, and the inclusion of Colombia among the regulated markets is an excellent opportunity to showcase the company’s approved platform and game portfolio. Playson launching with Rush Street Interactive, a Tier 1 operator with a strong presence in the Americas, is an excellent way for them to show that their strategy is to work with reputable and well-established partners in priority regulated jurisdictions.
Colombia is usually ranked among the most advanced and heavily regulated gambling economies in Latin America. The operators have to comply with very strict standards of technology, security, and reporting.
Playson’s certification illustrates that their cloud-based platform is highly efficient in delivering fast response times, consistent stability, and seamless gaming experience to players throughout the region.
Since the games are completely released, gamers in Colombia can enjoy an extensive selection of Playson titles that have been praised for their captivating features, trendy design, and worldwide popularity in regulated markets.
This decision is a part of Playson’s continuous initiative to consolidate a strong presence in the regulated Latin American markets as it is the third country in the region where the company has successfully installed its gaming technology.
Cristhian Zito, Head of LATAM at Playson, said:
Entering the Colombian market is an important milestone for Playson, and doing so alongside Tier-1 operators of the region makes it even more meaningful. Colombia is a highly respected regulated market, and completing the certification process reflects months of focused work to meet its stringent requirements. Partnering with the RSI allows us to introduce our content with confidence and sets a strong foundation for long-term growth in the region.
