Broadway Platform has introduced the BroadGuard risk management tool to its growing product ecosystem, offering real-time risk profiling across 60 different parameters.
The ultra-precise product, believed to be one of the most in-depth in the industry, detects IP address, device geolocation, operating system, device type, screen resolution, browser, and dozens of other key data points.
Through an intuitive back office and consolidated operator data, BroadGuard enables operators to analyse player activity and generate detailed reports covering payments, alerts, deposits, withdrawals, and key behavioural insights.
By leveraging a rule engine, BroadGuard scores players based on their actions and risk indicators, providing operators with an easy way to monitor alerts and make real-time decisions. Based on player scores, operators can apply actions such as setting limits, blocking specific activities, or restricting access to bonuses.
BroadGuard helps operators effectively combat bonus abuse, multi-accounting, and various other types of fraud by providing deeper visibility, automated risk detection, and actionable insights.
By adding further tools such as BroadHub and BroadGuard to its sprawling ecosystem, Broadway Platform places innovation and deep customer understanding at the forefront of its strategic roadmap.
Giorgi Samkharadze, Director at Broadway Platform, said:
When we built BroadGuard, our priority was to create a solution that seamlessly connects the entire ecosystem. All player data is now consolidated within a single database, allowing information and documentation to be analysed within seconds and transformed into actionable insights. This enables our partners to make informed, transparent, and fully auditable decisions while keeping player protection at the core of our product suite.
Our goal was to reduce the fraud ratio to below 1%. We achieved this objective and, in some of the most challenging fraud environments in Africa, particularly in Mozambique and Ghana, we also reduced the withdrawal-to-deposit ratio by 10%, helping operators strengthen risk management, improve operational efficiency, and create a safer player experience.
