Playson, the accomplished digital entertainment supplier, has revealed plans for BLASTS & RACES, its new flagship global campaign set to launch on July 1st, 2026.
Evolving from the supplier’s highly successful Non-Stop Drops & Races initiative, BLASTS & RACES represents the next chapter in Playson’s renowned network campaigns.
Running until June 30th, 2027, the year-long engagement initiative will feature a staggering €25,000,000 prize pool – a significant increase from the €10,000,000 offered in the previous edition – making it one of the industry’s largest player engagement campaigns.
The announcement follows the success of Playson’s previous global campaign, which generated record participation from operators and players worldwide and reinforced the appeal of large-scale network campaigns.
BLASTS & RACES introduces a refreshed identity for Playson’s flagship engagement initiative, reflecting its continued growth and ambition while maintaining the proven foundations that have made previous editions so successful.
As part of the refresh, several familiar campaign features have been renamed to better reflect their player experience, with Cash Blast becoming Power Blast, Tournaments evolving into Grand Race and Short Races rebranded as Turbo Races. While the names have evolved, the trusted mechanics and seamless integrations that operators value remain unchanged.
Powered by Playson’s proven engagement tools and featuring a portfolio of top-performing and newly released titles, the campaign provides operators with a simple and effective way to boost player retention. With no additional integration required, partners can seamlessly opt in and begin rewarding players when BLASTS & RACES launches in July.
The upcoming promotion forms part of Playson’s ongoing commitment to developing innovative engagement tools that create value for operators while providing entertaining and rewarding experiences for players.
Waldemar Antypov, Product Owner at Playson, said:
We are incredibly excited to introduce BLASTS & RACES, the next chapter in the evolution of our flagship global promotion. Previous editions have delivered outstanding results for both operators and players, and this year we are raising the bar once again with our biggest prize pool to date. BLASTS & RACES reflects our ambition to create engaging experiences at scale, and we look forward to sharing more details when the campaign officially launches on July 1st.
